Standing on the Promises
I love finding examples of consumer Christianity, that branch of Christianity dedicated to developing new Bible-themed products to make and sell. Here’s a great example: In-Souls Inspirational Scripture Shoe Inserts:
Here’s the official product description:
In-Souls™ inserts are designed to provide a tangible support to assist Christians to literally “walk in the word of the Lord.” Worn in the right shoe, each one provides a related scripture and affirmation. To enhance the spiritual walk with God, the inserts help one to “stand” on His Word, meditating on it day and night. Inserts may be alternated daily to help cultivate the word of God in your life. Look for other In-Souls sets to cover a variety of topics – from trust, obedience, patience and redemption to marriage, work and body image.
My only problem with this idea is that I kind of think the Bible deserves a little more respect than to be stuffed into your shoes. But I guess my wish was granted; Christians are getting more original after all.
June 7th, 2005 at 11:16 am
It is pure marketing. There is nothing to do with Christ and His message. The South is so strong in its Bible belt beliefs that lots of people are cashing in on it.