March 13, 2004

The Passion: A Great Investment

A recent Gallup poll about The Passion of the Christ indicates that 11% of Americans have seen the movie, and that another 65% of Americans plan to, either in theaters or on video.

Let's have some fun with math! Assume that the 45% of American who plan to see it in theaters do so. And let's a assume a movie ticket is $8. And, according to the CIA, the population of the US is approx. 290 million. 290 million * $8 * 45% = $1.044 Billion. And that's just on movie ticket sales, to say nothing of snacks in the theaters, DVD sales, or other merchandise.

A little more fun: assume that the 31% who plan to see it at home and half of the movie-goers who see it actually buy copies of the DVD, at the bargain price of $15. 22%+31%=53%, 53% * 290Mil * $15 = another $2.3 Billion.

One more: According to Business Week, Gibson financed this thing with $25 million dollars. Now, I plug the numbers into my financial calculator (PV of $25 million, FV of $3 billion, 3 periods) for a quick-and-dirty return calculation of almost 400%.

You know, I don't think the real money is in the stock market.

(Via Dean Esmay)

Posted by Blog Jones at March 13, 2004 09:10 AM | Category: Other News

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